Privacy Policy

1. Who We Are

Apex Mobile Tyres is a mobile tyre fitting business based in Coventry, West Midlands, UK. We operate the website www.apex-mobiletyres.co.uk.

Contact:
Phone: 07593 103323
Email: info@apex-mobiletyres.co.uk
Location: Coventry, West Midlands, UK

We are the data controller for the personal information you provide to us through this website.

2. What Information We Collect

We collect personal information only when you choose to provide it to us, through our booking form or callback request form. This may include:

• Your full name
• Phone number
• Email address (optional)
• Vehicle make and model
• Tyre size (optional)
• Your postcode or location
• Your preferred service date and time
• Any additional notes you choose to provide

We do not collect any sensitive personal data, financial information, or payment card details through this website.

3. How We Use Your Information

We use the information you provide solely to:

• Respond to your enquiry or booking request
• Arrange and confirm your tyre fitting appointment
• Contact you to provide a quote or callback as requested
• Communicate with you about your service

We will not use your information for unsolicited marketing, and we will not sell or share your data with third parties for their own marketing purposes.

4. Lawful Basis for Processing

We process your personal data on the basis of contract — specifically, to take steps at your request prior to entering into a service agreement — and on the basis of our legitimate interests in responding to your enquiries and providing our services efficiently.

5. Third-Party Services

Our website uses the following third-party services:

• Leaflet.js — an open-source mapping library loaded from the unpkg CDN, used to display our coverage area map. This may result in your browser making a request to unpkg.com when viewing the Coverage or Contact pages.
• OpenStreetMap — map tile images are loaded from OpenStreetMap servers when you view our interactive map. OpenStreetMap's privacy policy applies to these requests: osmfoundation.org.

We do not use Google Analytics, Facebook Pixel, or any other tracking or advertising technologies on this website.

6. Cookies

This website does not set any first-party cookies. Third-party resources (such as OpenStreetMap map tiles) may set cookies in accordance with their own policies. No consent-based tracking cookies are used on this site.

7. How Long We Keep Your Data

We retain personal information submitted via our forms only for as long as necessary to fulfil your request and complete your service. If no appointment is made, we will not retain your information beyond the period needed to respond to your enquiry. We do not store form submissions in a database — enquiries are handled directly by our team.

8. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can ask us to correct any inaccurate information.
• Right to erasure — you can ask us to delete your personal data.
• Right to restriction — you can ask us to limit how we use your data.
• Right to object — you can object to our processing of your data.
• Right to data portability — you can request your data in a portable format.

To exercise any of these rights, please contact us by phone or email using the details in Section 1.

If you have concerns about how we handle your data, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Data Security

We take reasonable steps to protect any personal information you share with us. However, please be aware that no method of transmission over the internet is completely secure, and we cannot guarantee the absolute security of data transmitted to us.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We recommend checking this page periodically.

11. Contact Us

If you have any questions about this privacy policy or how we handle your data, please get in touch:

Phone: 07593 103323
Email: info@apex-mobiletyres.co.uk